Image by Katrin Leinfellner

WHAT'S YOUR CHEESE?

- Arcui Usoara, Founder of Iaculus.

Remember that deliciously decadent grilled cheese sandwich that just melts in your mouth and results in an explosion of flavours? What do you think makes it different from every other grilled cheese sandwich you have ever eaten? Have you tried to recreate it at home?

You can get that exact bread and toast it to perfection but might still struggle to reproduce it exactly… Ever wonder why?

Our guess is that it all depends on the secret blend of cheeses in the right propositions to give you that gooey texture and finish. It is the cheese that makes the sandwich stand out.

So what’s your cheese that makes your customer want you?
That they look for in you?

Just like every amazing sandwich needs a unique special cheese to stand out, so does your brand!

A unique point of difference doesn't just make your brand stand out in your frame of reference but even makes you look good in the eyes of your target audience.

 

And it doesn’t necessarily have to be a unique point of difference that is larger than life! Just like in a grilled cheese sandwich, it is a blend of multiple kinds of cheese in the right quantities that makes it unique. The same equation can be utilized in helping your brand to stand out!

Here are some techniques that you can use to be seen:

  • Position yourself as an expert.

  • Be a problem solver.

  • Put on your thinking cap! Think both outside the box and inside the box, because sometimes in our quest to find the sparkly answer, we miss the obvious one.

  • Help your target audience understand your unique process.

  • Acknowledge them, etc.
     

Remember the key to standing out is to do something only you can do. It doesn’t need to be an amazing special secret if it isn’t already one.

“Your cheese is special

just like your client services, that's why you both go well together”

Thanks, hope this was helpful.

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