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💸😩 We Lost $96,000+ Recently! Here's how you can avoid customer Friction.


Customer Friction and Brand Strategy Insights by Iaculus, global Brand strategy consultancy

Alright, ladies and gentlemen, buckle up because we're about to embark on a thrill ride through the world of frictionless experiences.


Yes, not a click bate, we lost a client recently that was going to give us $96000+ but because of a UI gap and a bit of customer friction, we lost him and others. So instead fo sharing just our victories, we want to share our failures and light the road from the bridges we have burnt.


In this electrifying journey, we'll explore how eliminating customer friction drives explosive growth and leaves customers craving more. Get ready for a wild adventure filled with strategies, examples, and insights that will make you say, "Hell yeah!" So, hold on tight as we uncover the secrets to unleashing the frictionless revolution, and our living case study.


Before we go into it, have you subscribed for more aligned insights?



The Hidden Costs of Customer Friction: A Drain on Profits and Customer Satisfaction.


Customer Friction and growth loops by Iaculus, global Brand strategy consultancy

Picture this, my fellow entrepreneurs: customers encountering hurdles at every turn, from clunky interfaces to confusing checkout processes. These friction points not only frustrate customers but also erode your profits and tarnish your brand's reputation.


In our case, our customers had trouble committing to us for a year without knowing much about what they can expect first hand and the limitations in our UI made it hard for a few people to navigate our new services, making them drop out and cost us $96,000 per client.


But fear not! By identifying and eliminating these friction demons, you can transform frustrations into moments of delight and propel your growth to new heights.


And thats what we did, and believe me going through the heatmaps of users not knowing what to click did frustrated us, but then helped us realize the gap we can easily fix and after doing that we already closed a client.


How much have you lost due to your customers opting out of onboarding?

  • $10,000 - $50,000

  • $50,000 - $100,000

  • $100,000 - $500,000

  • $500,000 +

Friction Damage Control: Converting Frustration into Fanatical Advocacy.


Cost of acquisition by Iaculus, global Brand strategy consultancy

Hey, even the best businesses encounter the occasional hiccup. It's how we handle those hiccups that set us apart. (and no we aren’t just saying that to make ourselves feel better) When friction rears its ugly head, it's time to swoop in as the superhero of customer satisfaction.


By addressing concerns swiftly and with a dash of panache, you can turn disgruntled customers into raving fans who sing your praises from the rooftops. Remember, a little damage control can go a long way!


Community-Led Growth: Igniting the Fire of Passionate Advocacy.


Guide To Retaining and Acquiring more customers and Brand Strategy Insights by Iaculus, global Brand strategy consultancy for sexual wellness businesses

Listen up, founders! The power of community-led growth is unparalleled when it comes to eliminating customer friction. By building a vibrant community around your brand, you create a network of devoted advocates who not only support each other but also provide invaluable insights and feedback.


This helped us the most and always has, being community-led we aren’t the only ones there for our clients but even our clients are there for us, and they told us their struggles, we could use them for A/B testing and quickly fix most gaps and reduce friction.


Dive deep into the world of community-led growth and watch as your brand's reach expands, fueled by the passion of your loyal tribe.


Have You Ever Opted Out Of Onboarding due to a long experience?

  • Hell Yeah!

  • Some Times

  • Maybe.

  • Nope, I have all the time.


Growth Loops and Frictionless Experiences: A Match Made in Business Heaven.


Frictionless Activating Customers and community through growth strategy by Iaculus global brand strategy consultancy

Growth loops, my friends, are the rocket fuel that propels your business to new heights. When combined with frictionless experiences, they become an unstoppable force. Imagine a seamless customer journey that captivates at every touchpoint, leading to organic user acquisition and explosive growth.


In our case, we offered a retention loop by adding a trial session to our amazing fractional consultation services as chief brand officers on retainers, making it easier for businesses to retain with us and acquire us more openly.


It's like a beautifully choreographed dance where every step brings you closer to success. Embrace growth loops and frictionless experiences, and watch your business skyrocket!


The Brand Experience Revolution: Turning Customers into Passionate Disciples.

Customer Optout rate and Brand Strategy Insights by Iaculus, global Brand strategy consultancy

Here's a little secret, my savvy investors: your brand is the secret sauce that eliminates friction. When you infuse your brand into every interaction, from the first click to the final purchase, you create an unforgettable experience that sets you apart from the competition.


Brand-driven UX takes the mundane and transforms it into something extraordinary, leaving customers craving more and investors clamouring to be a part of your success story.


Scaling Up with Fresh Eyes: The Power of Outside Consultants.

customer friction, branding, product led growth, Iaculus and Arcui

Now, my brilliant entrepreneurs, let me drop a truth bomb on you. Sometimes, you need a fresh pair of eyes to uncover hidden friction that may have slipped through the cracks. That's where outside consultants come in.


These branding superheroes bring a wealth of experience, expertise, and a keen eye for detail. They'll uncover the friction points you missed, provide strategic guidance, and help you scale your business to unimaginable heights.


This is what we did for us, and a lot of our clients when we allowed ourselves to see things differently through someone else we started to visualize everything else that may tick others off and we could work on it.


Are You Able To Identify All Your Challenges?

  • Yes! We are Awesome!

  • No, but I think we can with you!

  • We Need Your Eyes!


Embrace the Frictionless Revolution: Unleash Growth and Delight Your Customers


Alright, fellow revolutionaries, you now possess the keys to a frictionless future.


By eliminating customer friction, fueling community-led growth, and embracing brand-driven UX, you'll create experiences that leave customers breathless and drive business growth like never before. But remember, sometimes you need a little help from outside consultants to spot hidden friction and take your business to the next level.


So, don't hesitate to seek guidance, unleash your brand's true potential, and let the frictionless revolution begin!


Ready To Scale & Retain Your Customers?

  • Already On It.

  • I will book a call with you.

 

Let’s Align Better?


Unlock your business's exponential impact and make it borderless with Arcui Usoara, on socials.iaculus.com/pivot or book a micro consultation here!


How Was This Aligned Insight?

  • Awesome!

  • New Prespective!

  • Knew It Already!


Share this newsletter with other leaders, investors, and founders who are making amazing things happen, and who may benefit from these strategies as they develop their brand, and support each other in their journey towards growth and success.


Aligned, With Iaculus.

Always, Arcui.


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