Having case studies to showcase your capabilities and value, helps a lot while positioning yourself, not just in the creative field, but in any industry. Case studies, help set an example.
But when you are a creative starting out, it’s hard to get clients, and even if you make mock clients just to have some work it sometimes positions you badly, your potential client might think of you as a fake, a con.
So what do you do? Work on yourself, and your brand. A brand doesn’t necessarily mean, a firm with employees and thousands of dollars in revenue. Even as a freelancer or a small agency, or a student starting out. You are a brand, the moment you put yourself out there, you are positioning yourself as more than what you are, your work doesn’t define you, but it sets a mark.
Let’s put it like this.
“No one will buy something from
you if you won’t buy it yourself”
Does that make sense? No? Well, here's what it means, if you are a
branding agency but lack branding yourself, what is to guarantee to
your clients, that you will be able to deliver it for your clients? Especially
for your fantasy clients.
“Suits aren’t the only thing that makes you
a gentleman, your manners, tone, behaviour
and body language add to it!”
So when you want to be seen as an expert for branding, you have branding done for yourself. You want to be a professional tailor, you wear great suits and surround yourself with the right things.