Healthy As A Monster
The Swiss Breed
The Swiss Breed, are a small olive farm from Switzerland that want to leave a legacy behind and disrupt the market in a captivating manner.
The Story
The Swiss breed weren't like regular brands, they didn't want to convey they were healthy and make it boring.
They were tired of seeing it and didn't want to do the same for themselves.
Well, it's a good thing they met me... because guess who has 2 thumbs and knew that Frankenstein is from Swiss too, and is soooo healthy? Yours Truly, This Guy!
To make healthy fun and exciting for the
first time in a long time.
That Was The Goal.
To convey the amazing sense of olive oil and Switzerland, with an unexpected twist to make it relatable, retainable and interactable with the audience.
Our Solution
Frankenstein! A logo that catches your eye and represents the company. ​ Branding that makes them stand out, not blend in.
A packaging that expresses
the brand further and makes the product... Intractable and worth exploring!
Our Strategy was quite simple and to the point. Iaculus focused on portraying the aspects and benefits of Olive Oil that we all love in an unconventional and unexpected manner to the global audience. With both the product and the reliability of it.
86% of the Users Found the Product intriguing right away!
The Rest Purchased and Engaged with Bottles even before knowing what it was, making them love the story, the messaging and curious about the product's quality.
Working With Arcui was the best decision we ever made as just 2 hours into the meeting he changed the whole dynamic of it all.
The Swiss Breed Team
Founders and Family
Deliverables in Detail.
Brand Strategy, User Research, Design Thinking, Stylescaping, Strategic Branding, Communication Strategy, A/B Testing, Logo Design, Brand Identity, Design Systems, Messaging, Copywriting, Tag Line Design, Brand Voice Map, Package Design, Label Design, Product Market Strategy, Marketing Strategy, Growth Loop, Go To Market Strategy.
