Rejuvenate Your Day
Seraph Essence, is a small homemade wellness candle studio in New York, that wanted to redefine rejuvenation and standout!
Seraph Essence realized early that the market had to be disrupted and that burnout is real!
They reached out to us to help redefine and rebrand self care!
Well Iaculus wasn't going to say no, we support welfare and care and so we got to it!
To make self care a lifestyle, a need!
That Was Our Goal.
To make people crave self crave, make it a necessity, to make the city that never sleeps make time for sleep and more, make it as important as everything in their life!
Work back and position self care as something they need to have, but also that they deserve it! Make it premium and showcase what it enables and how they can't bare to miss out on it!
Our strategy was to target those who are driven, and drive them towards craving freedom and doing things they love with a peace of mind and mediate that through Seraph.
After 4 weeks of rebranding and marketing we noticed an increase in walk-ins as much as double on a daily basis so much so that they achieved their two quarterly goals in 2 months.
While we wanted to create peace of mind, Arcui helped us get our peace and clarity.
Team Seraph Essence
Deliverables In Details
Brand Strategy, User Research, Design Thinking, Stylescaping, Strategic Branding, Communication Strategy, A/B Testing, Logo Design, Brand Identity, Design Systems, Messaging, Copywriting, Tag Line Design, Brand Voice Map, Package Design, Label Design, Product Market Strategy, Marketing Strategy, Growth Loop, Go To Market Strategy.