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Rejuvenate Your Day

Seraph Essence

Branding Case Study By Iaculus.



Brand Strategy, Branding, Packaging Design, Messaging, Design Systems, Social Design Strategy, and more.

Seraph Essence, is a small homemade wellness candle studio in New York, that wanted to redefine rejuvenation and standout!

The Story

Seraph Essence realized early that the market had to be disrupted and that burnout is real!

They reached out to us to help redefine and rebrand self care!

Image by Roberta Sorge

Well Iaculus wasn't going to say no, we support welfare and care and so we got to it!

To make self care a lifestyle, a need!

The Swiss Breed Olive Oil.jpg

That Was Our Goal.

To make people crave self crave, make it a necessity, to make the city that never sleeps make time for sleep and more, make it as important as everything in their life!

Our Solution

Work back and position self care as something they need to have, but also that they deserve it! Make it premium and showcase what it enables and how they can't bare to miss out on it!

The Swiss Breed Branding By Iaculus

Our strategy was to target those who are driven, and drive them towards craving freedom and doing things they love with a peace of mind and mediate that through Seraph.

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After 4 weeks of rebranding and marketing we noticed an increase in walk-ins as much as double on a daily basis so much so that they achieved their two quarterly goals in 2 months.

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While we wanted to create peace of mind, Arcui helped us get our peace and clarity.

Team Seraph Essence


The Swiss Breed Branding By Iaculus
The Swiss Breed Branding By Iaculus

Deliverables In Details

Brand Strategy, User Research, Design Thinking, Stylescaping, Strategic Branding, Communication Strategy, A/B Testing, Logo Design, Brand Identity, Design Systems, Messaging, Copywriting, Tag Line Design, Brand Voice Map, Package Design, Label Design, Product Market Strategy, Marketing Strategy, Growth Loop, Go To Market Strategy.

Now It's
Your Turn! 

Let's Talk & Start Your Journey! 

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