Don't Let Your Passion Be Burntout!
On a Mission to make Stress Management Fun! That's what Madhurima is driven by and what she wants to help the multi-passionates with!
After Burning out herself she realized that this isn't just a time for a break but for a pivot in her career and in the world of stress management and so she headed out to make this mindset shift occur!
Well Mental Health and Stress management is something that Iaculus is all for and so we were thrilled to be able to help be a part of the cause and not just create awareness for it!
To Make Stress Management Fun!
That was Madurima's Goal!
She wanted to be able to communicate the impact and importance of proper stress management, the signs of stress and how to overcome them through various steps and her coaching without it being too late!
Here's How We Do It!
Align comfort with awareness. Here's what we mean, we focused on Sitcoms, memes, to tap into the market that only cared about FRIENDS when they wanted to relax and used them to increase awareness about stress and it's signs.
By doing this we captivated and made the content relatable, through out this we further got in alignment with communities and organizations and share various tips and insights about stress management and burnout through short form content.
Millions in views on YouTube, 4 time featured podcast, 2 global partnerships and the only burnout community available online!
Arcui is Awesome! The way he became the lighthouse for my brands vison still blows me away!
Deliverables In Details
Brand Strategy, User Research, Design Thinking, Stylescaping, Strategic Branding, Communication Strategy, A/B Testing, Logo Design, Brand Identity, Design Systems, Package Design, Website Design, Content Strategy and Design, Product Market Strategy, Marketing Strategy, Growth Loop, Go To Market Strategy, Community Strategy, YouTube Strategy, Lead Gen.