Empower Women. Together!
Business Women Expo 2023
With the third year of the Pan India Level Event, The Business Women Expo, Hitex wanted to create an Event where business women of all groups can come together and break to status quote and thrive!
The Business Women Expo is an Expo dedicated to the upliftment of woman entrepreneurs who want to grow together and have an ecosystem to come together at.
If you don't know it yet, Iaculus is all about helping women led businesses grow and we knew what to do right away!
To create a space for women to come together, grow and realize the extensiveness of their potential together!
That Was The Goal
We wanted to create a community and a space of power where women entrepreneurs can come together, learn from each other, empower themselves and invest in each others growth as businesses!
We shifted the conversation from what women businesses need to be to what they can be, by brining about women leaders in various fields of business and help bring about the change from the bottom up!
With our intent to bring about change we needed exhibitors and visitors who saw the event to be of value and wanted to invest in themselves and so we strategized to craft the content that would trigger just that.
1 million plus in business done in 3 days, 221 exhibitors, and 11k+ visitors all in just 9 months! I think we did great, but why don't you come by yourself for year 4?
MD for Business Women Expo
Deliverables In Details
Brand Strategy, User Research, Design Thinking, Web Strategy, Strategic Branding, Communication Strategy, Expo Strategy, Design Strategy, Messaging, Copywriting strategy, Brand Stationary Design Consultation, Marketing Strategy, Go To Market Strategy, Content Strategy.