Healthcare Shouldn't Be Scary!
BioChem is a renowned company in the medical industry when it comes to hygiene and sanitation and they have clinical grade technology to help with their impact.
During the rise of the COVID 19 pandemic BioChem was expanding to India and wanted to be able provide their solutions direct to consumers and help them feel safe!
Iaculus was glad to be able to help create concepts for BioChem and make the world a calmer place back then.
To make wellbeing safer, easier to connect too and not scary.
That Was Our Goal!
We wanted to make the young and panicked feel truly relaxed and safe while also being able to connect with their generation and peers.
Let it stand out, make designs and packaging that they would consider of value and investable, meeting their lifestyle needs but also relaxed their minds and gave them clinical level of protection.
We came up with 2 concept for product series that BioChem could start and implement through which they can tap into the market with a new identity backed by leading experts, and truly connect with their audience.
16 out of 20 participants that were present in the A/B test session were open to retaining the product and using it on a daily basis because of it's design but also that it was properly backed by clear technology and wasn't some jack product to create false security.
Arcui Showed us a new perspective to approach the wellness and medical market of India with a clear strategy.
Deliverables In Details
Brand Strategy, User Research, Design Thinking, Stylescaping, Strategic Branding, Communication Strategy, A/B Testing, Logo Design, Brand Identity, Design Systems, Messaging, Concept Design, Tag Line Design, Brand Voice Map, Package Design, Label Design, Product Market Strategy, Marketing Strategy, Go To Market Strategy.