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Time To Embrace Your Worth!

The Authentic Confidence Lounge

Community Case Study By Iaculus.



Brand Strategy, Branding, Community Design, Packaging and Book Design, Messaging, Website Design, Growth Loops, and more.

A woman driven to uplift others! Meet Hayley, PCC who wanted to create a safe space and provide actionable tips for WOC to thrive in corporate America.

How We Started!

Hayley reached out to us with the focus on building an amazing Handbook that can help WOC thrive and change their mindset!

Image by Roberta Sorge

You think Iaculus will ever shy away from such an opportunity? We are all for such impact!

To Help Women Of Color Grow and Break Free From The Limiting Mindset!

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That Was Our goal!

To Design A Handbook, and a community that readers will want event before they know what it is! Something that captivates emotionally! Something with immense value right off the bat!

Here's How We Roll!

Lets show that confidence and the corporate world we all want to thrive in! We Illustrated WOC in power poses together building the New York skyline and a community where is was easy to break free and grow together!

The Swiss Breed Branding By Iaculus

To make the importance of being open and embracing yourself, the talking about your goals and the challenges you are facing, easy to talk about and to grow together!

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Not even 2 days of the website launch, The Authentic Confidence Lounge Ranked 10th for Best Seller for Women in Businesses and Economics! The Value Was Immense! As was the impact on the many women who choose to grow with Hayley!

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Arcui was very easy to work with and his communication was stellar.

Hayley Dennis, PCC

Leadership & Career Coach

The Swiss Breed Branding By Iaculus
The Swiss Breed Branding By Iaculus

Deliverables In Details

Brand Strategy, Community Design, Design Thinking, Book Design, Strategic Branding, Typography Design, A/B Testing, Logo Design, Messaging, Copywriting, Website Design, UX/UI Design, Product Market Strategy, Marketing Strategy, Growth Loop, Go To Market Strategy, Brand Activation Strategy.

Now It's
Your Turn! 

Let's Talk & Start Your Journey! 

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